Cookie Policy

Kingmill Pty Limited trading as Thrifty Car Rental (ACN 003 966 649) (Thrifty) collects and uses cookies to help us make our website more useful and personal for you.

This Cookie Policy sets out how we manage personal information across our business. It applies to Thrifty, the National Roads and Motorists' Association Limited (ACN 090 839 197) (NRMA) and to each wholly owned subsidiary of NRMA (NRMA Group) and to the practices of the agents and contractors engaged by the NRMA Group to provide goods and services. It also applies to your use of any Thrifty website, Thrifty iPhone or Android application, your dealings with Thrifty as a customer (and an NRMA Member, if applicable), your dealings with any Thrifty franchisee in Australia and any third party information which may be collected by us.

We may update this Cookie Policy from time to time. The most current version will always be located on our website and is also available by contacting us on (02) 8337 2700 or contacting our Privacy Officer by email privacy@thrifty.com.au or at the address detailed below.

The Privacy Officer
Kingmill Pty Limited t/a Thrifty Car Rental
PO Box 1026
Strathfield NSW 2135

By using this website and our other online services you agree that we can store and access cookies and data about your use of our website as described on this page.

You can learn more about cookies, how we use them and how to change your personal cookie settings below.

What are Cookies?

Cookies are small files that are placed on your device by websites that you visit or certain emails you open. Cookies allow our website to "remember you" when you return and allow us to deliver targeted advertising to you on internet-enabled devices such as computers, smartphones and tablets.

Cookies save data such as your IP address, the date and time you visited our website, the pages or advertisements that you clicked on, the websites you viewed prior to visiting our website, and the type of device upon which you accessed our website, by setting a unique identifier or by using a device ID.

Furthermore, cookies:

  • provide us with information on how our websites are being used;
  • help us to tailor marketing messages to your interests, both on and off our sites;
  • enable you to navigate between pages more quickly and securely;
  • help us detect and defend against fraud;
  • remember your preferences when you return to our website;
  • assist us with product and service research, development and business strategy; and
  • generally improve your browsing experience.

  • First party cookies are cookies issued on our website and can only be read by us. They are necessary to help you access our website and its features.

    Third party cookies are cookies on our website that belong to and are managed by Thrifty's business partners or service providers. These cookies are used for advertising, targeting, personalisation, measurement and insight. Our third party partners include Google, Facebook and Sizmek. Please refer to our Cookies List for a complete list of third party cookies on the Thrifty website.

    Both first party and third party cookies are broadly split into two categories.

    Session cookies are created when you visit our website and are automatically deleted when you close the browser on your device. These cookies link your actions during a single session to ensure that our website performs reliably.

    Persistent cookies remain on your device for the period specified in the cookie. We use persistent cookies to recognise you each time you visit our website and to remember your preferences. Persistent cookies from our website can remain on your device for up to 540 days.

    How we use Cookies

    We use cookies to collect information about your use of our website and services. Our website uses both first party and third party cookies.

    In particular, we use cookies and similar technologies to:

  • support the proper functioning of our websites (including site features and services);
  • authenticate your account and to verify when you are logged in;
  • ensure the security and integrity of our websites and products;
  • help gather data on advertising and recommendations to deliver content that is relevant to your interests;
  • collect data to generate insights and measurement analytics across our websites;
  • enhance your experience on our website by helping us route traffic between servers and remembering your preferences;
  • track how users use our site and interact with our advertisements; and
  • understand how our websites are functioning and inform improvements to our websites and services.

  • Our cookies fall into the following purpose categories.

    Strictly necessary cookies are first party cookies that are essential for the features on our website to work properly. Without these cookies, core site services and functions such as logging into and accessing secure areas cannot be provided. These cookies do not gather information about you and are not used for marketing or to detect where you have been online.

    Performance/statistics cookies are first party cookies that collect information about how our website is performing. For example, they help identify which content is popular, which pages create errors and how people are moving around our website. This can include the devices or browsers you are using, your browser settings and approximate location based on your IP address. The information collected is anonymous and is used to help us improve how the website works.

    Functionality/preference cookies can be either first party or third party cookies that store information about the choices you make and the information that you provide on our website. These include remembering your log in details, language preferences and the specific pages on our website that you frequently visit.

    Targeting/marketing cookies can be either first party or third party cookies that deliver more personalised and relevant advertising on our websites and those of our partners websites. They provide a range of information including web pages that you have visited, search strings that you have entered and advertisements that you have viewed and clicked on. This enables us/our partners to provide advertisements tailored to your interests.

    Web beacons are an electronic file that signals when a webpage, advertisement, video, other content, an email, or a newsletter has been viewed. We use web beacons in conjunction with cookies to collect data that helps us better understand how visitors move from page to page within websites. Browser web storage enables websites to store data in a browser on a device. When used in "local storage" mode, it enables data to be stored across sessions (for example, so that the data is retrievable even after the browser has been closed and reopened).

    Web beacons also known as pixels are tiny snippets of code which create a 1x1px graphic, that transfers data back to us. The information collected from web beacons may include which pages you view, what you click on and the type of device you are using.

    We use web beacon information for a variety of purposes, including, site traffic reporting, unique visitor counts, advertising, email.

    Where is the data stored?

    Your cookie data is stored on your device. We collect first party cookie data that is subsequently sent to our secure servers. For more information on how we collect, handle and store your personal information, see our Privacy Policy.

    Third party cookie data is collected by our business partners or service providers, and may be transferred, stored or processed outside of Australia. Please refer to the Privacy Policy and cookie policy of those third parties.

    Although we cannot control the granularity of the data captured by third parties, we control which third parties place cookies on our website.

    Managing and configuring your Cookies on our website

    You may configure your browser settings to disable, block all or delete certain cookies that are on our website and/or the websites of any third party partners. If you disable cookies in your browser, certain areas of our website may not function properly or be accessible. If you delete the existing cookies on your browser, your saved information and preference settings on our website may be affected, and you will not get personalised website content or advertising.

    Opting out of cookies will not necessarily mean that you will receive less advertising. Rather, it just means that the advertising you receive, and the content on our website, will not be tailored to your interests.

    If you use different devices to view and access our website (such as your computer, smartphone, tablet) you will need to ensure that each browser on each device is adjusted to suit your cookie preferences.

    For more information on configuring and managing your cookie settings, see www.whoishostingthis.com.

    List of Cookies on our website

    Name of the Cookie Purpose Duration on user's device
    (analytics.js) (eg "Provide anonymised data to allow us to understand user behaviour and marketing performances" or "Collect region code and set the user's region")  
    Adobe Audience Manager Build unique audience profiles so you can identify your most valuable segments and use them across any digital channel. Up to 2 years
    Bing Ads Universal Event Build unique audience profiles so you can identify your most valuable segments and use them across any digital channel, as well as the tracking of key events of site. Up to 180 days
    DoubleClick Floodlight Build unique audience profiles so you can identify your most valuable segments and use them across any digital channel, as well as the tracking of key events of site. Up to 2 years
    Facebook Pixel Build unique audience profiles so you can identify your most valuable segments and use them across any digital channel, as well as the tracking of key events of site.; Up to 90 Days
    Google Adwords Build unique audience profiles so you can identify your most valuable segments and use them across any digital channel, as well as the tracking of key events of site.  
    Google Adwords Audience Build unique audience profiles so you can identify your most valuable segments and use them across any digital channel. Up to 30 Days
    Google Adwords Conversion Track key events on site to optimise campaign performance against. Up to 30 Days
    Google Classic Analytics with Remarketing (dc.js) The Analytics tag is a snippet of JavaScript that collects and sends data to Analytics from a website. Primarily used for remarketing campaigns. Up to 26 Months
    Google Global Site Tag (gtag.js) The Analytics tag is a snippet of JavaScript that collects and sends data to Analytics from a website. Up to 26 Months
    Google Optimize A/B testing tag which allows marketers to test variations of a site in order to improve conversions. Uses GA Tags – Up to 2 Years
    Google Tag Manager Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more.  
    Google Universal Analytics The Analytics tag is a snippet of JavaScript that collects and sends data to Analytics from a website. Up to 26 Months
    Hotjar Hotjar is a behaviour analytics and user feedback service that helps you understand the behaviour of your website users and get their feedback through tools such as heatmaps, session recordings, and surveys. Up to 365 Days
    Instagram Build unique audience profiles so you can identify your most valuable segments and use them across any digital channel, as well as the tracking of key events of site. Up to 90 Days
    Kargo Build unique audience profiles so you can identify your most valuable segments and use them across any digital channel, as well as the tracking of key events of site. Not disclosed
    Krux Build unique audience profiles so you can identify your most valuable segments and use them across any digital channel, as well as the tracking of key events of site. Up to 90 Days
    LinkedIn Insight Build unique audience profiles so you can identify your most valuable segments and use them across any digital channel, as well as the tracking of key events of site. Up to 2 Years
    Quantcast Build unique audience profiles so you can identify your most valuable segments and use them across any digital channel, as well as the tracking of key events of site. Up to 13 Months
    Snap Chat Build unique audience profiles so you can identify your most valuable segments and use them across any digital channel, as well as the tracking of key events of site. Up to 1 Year
    Taboola; Build unique audience profiles so you can identify your most valuable segments and use them across any digital channel, as well as the tracking of key events of site. Up to 1 Year
    The Trade Desk Build unique audience profiles so you can identify your most valuable segments and use them across any digital channel, as well as the tracking of key events of site. Up to 12 Months
    Twitter Conversion Tracking Build unique audience profiles so you can identify your most valuable segments and use them across any digital channel, as well as the tracking of key events of site. Not disclosed
    Yahoo Advertising Solutions Build unique audience profiles so you can identify your most valuable segments and use them across any digital channel, as well as the tracking of key events of site. Up to 1 Year