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Thrifty announces new CEO

18 October 2013

Thrifty Car Rental is pleased to announce the appointment John Hoffman to the role of Chief Executive Officer (CEO) of Thrifty in Australia and New Zealand effective 18 October 2013.

After Acting in the role of Chief Operations Officer (COO) for the past two months, John brings over 30 years of car rental knowledge and experience to the Thrifty business.

CEO NRMA Investments Melanie Willis said she's delighted a candidate of such calibre is leading the team to build on Thrifty's achievements and continue the business' success story.

"Thrifty's journey over the last few years has been remarkable; it's now a competitive and profitable business whose performance is being validated by customers - their recent ESi Award win at the Australian Service Excellence Awards is testament to this," Melanie said.

"These achievements, combined with John's extensive experience in car rental are a recipe for success, and I'm looking forward to working with him closely to grow the Thrifty business and continue to deliver the best value car rental experience to our customers and Members," she said.

John joins Thrifty Australia and New Zealand from Dollar Thrifty Automotive Group in the US, where he was Southeast Area Director and successfully managed a workforce of over 500 employees, a fleet of 12,000 vehicles, and generated revenue of US$160 million per annum.

John has also held the position of Vice President Operations for the largest Avis licensee in the US, overseeing more than 60 locations in the Southern California and Las Vegas regions, with revenues of US$200 million.

As part of the new appointment, former Acting CEO Michael Lamb will remain a valued part of the Thrifty leadership team and return to his role as Chief Financial Officer (CFO).

Notes for journalists:

  • Kingmill Pty Ltd, trading as Thrifty Car Rental is 100% owned by the NRMA Motoring & Services.
  • For media enquiries, please contact Carly Wilson, Thrifty Communications Manager on 0412 517 535 / 02 8337 2794, or by emailing